Top 5 daily deal and group deal sites

Daily deals have taken off since 2007 and have become a common search term on Google, and the number of searches in the Netherlands is still growing. The number of providers has increased enormously in just over 10 years, as it is a lucrative and interesting market. Consumer demand is high, and in recent years retail chains have also launched their own daily deals sites to compete with online daily deal websites. Think of Bol.com and Mediamarkt.

 

A daily deal is an offer that is only valid for 24 hours, which means the consumer has to decide quickly. That strongly stimulates the urge to buy. After all, consumers don’t want to risk missing out on an offer they might never find anywhere else. Favourites for impulse purchases are mainly electronics, gadgets, fashion, perfume and travel.
The very first online daily deal provider in the Netherlands was iBood in 2005. At the moment there are hundreds of websites active, such as Groupon, Voordeelvanger, Dagaanbiedingen.nl and Telegraafaanbieding.nl as some of the best-known examples. Turnover has now risen to hundreds of millions per year, and the market still doesn’t seem to be saturated, so new daily deal sites keep appearing.

Given this explosive growth, it has become difficult for consumers to find the right online provider for the right deal. Of course, there are also aggregator sites that collect and present daily deals from different websites, but that actually makes things even more complex and confusing. That’s why we’ve put together a top 5 of websites that offer daily deals. Our criteria are: breadth of the product range, type of offers including how sharp the prices are, reviews from previous buyers, our own experiences on the site and with any orders, and whether there are any notable issues reported about the online daily deal website.