Which discount codes for online bike shops are there and where can you find them?

One of the most searched terms is "discount code" for online bike shops. In a time when we constantly see online discounts combined with the Dutch love of saving money, it’s only logical to look for a discount code before you buy. In this case, a discount code specifically for buying a bike online – in other words, a discount at bike shops.

Discount code for online bike shops

Given the popularity and the number of searches for discount codes at online bike shops, I’ve looked into the options available on the internet. People mainly search for a discount code in combination with a specific bike shop, but also more generally: "discount code online bike shops". The first suggests that a particular shop has already been chosen, and maybe even a specific bike or product, and that people are now just looking for a discount. And why not? Favourite bike shops include 123damesfietsen.nl, 123elektrischefietsen.nl, dahon-vouwfietsen.nl, Ismseat.nl and Fietsuniek.nl, according to my research. 

I’m happy to share my findings on discount codes online here. 

Which discount codes are out there?

In practice, my experience is that there are very few, if any, discount codes to be found online for bike shops. Despite the many searches on Google, there are virtually no discount codes available. Occasionally there’s a promotion from Fietswinkel.nl, but further research shows that this website already invests heavily in discounts and advertising anyway, most likely to gain name recognition and market share in this specific sector. You will see a few online bike shops appear in Google with discounts: paid ads offering up to 10% off your purchase. Do read the small print, though, because this discount often only applies from a minimum spend of €500. Beyond that, my experience is that there are no real discounts or discount codes to be found. In my view, after spending a lot of time online, the reason is the already sharp prices that online bike shops offer, which leaves very little margin.

Why buy your bike online?

If you think it’s not worth buying your bike from an online bike shop because there are hardly any discounts to be found, you’re mistaken. The prices from online sellers are already so competitive that an extra discount doesn’t really fit anymore. They want to keep up with their competitors online and are therefore already working with minimal margins. Promotions or discount codes cost money, so it makes sense – aside from a few exceptions where they buy market share and brand awareness – that these are limited, despite the many searches.

Prices in physical shops are often considerably higher, which leaves more room to move on price. Especially if you also have your service checks done at the local shop, but even then the purchase price will usually be higher than at an online bike shop. That’s logical, considering the higher overheads. You can read more about this in the article "when to buy a bike online".

Best online bike shops

In my search for discount codes I also read many articles and visited lots of sites. A number of sites stood out positively and were confirmed by opinions and feedback from others. I don’t want to keep these from you: Fietsuniek.nl, Santafixie.nl, 123sportfietsen.nl, Stellafietsen.nl and Internet-bikes.com.